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Big On Deals Campaign

Bradfords Building Supplies have 42 branches across the UK. Supplying mainly building supplies, they also have plumbing supplies, tool hire and kitchens & bathroom divisions.

We have been working with Bradfords for many years, working with them through re-brands, signage, marketing campaigns, POS & health & safety to name a few. For their latest campaign, the marketing team asked us to implement the new Big On Deals campaign to each of the branches.

We worked with Bradfords in house design team to visualise and produce the various elements of artwork for this campaign, making sure its easy for branches to install themselves. Keeping within the stipulated budget we were able to exceed expectations and value for money.

Client: Bradfords Building Supplies

Category: POS

FSDU

As part of this campaign we designed and provided an ‘off the shelf’ solution for their free standing display units (FSDU). These needed to be easy to install by branch workers, ability to keep updated with new offers and within their budget.

Printed Graphics

For each of the branches we provided digital printed foamex boards. There were used as eye catching headers, free standing displays, floor stickers and end of shelving displays. All to promote and draw people into the promotional items.

Point Of Sale

Along with the printed items we provided, we also provided hardware to enhance the campaign and special offers. This included; freestanding poster holders, clip frames, shelf talkers, shelf adhesive acrylic frames, wire baskets, magnetic tape and structural clips.

Stationery

As well as the large format printed items, with our collation of the POS items we also provided the printed stationery to run along side the in store POS items, these included poster printing, leaflets and booklets.